Privacy Policy

Pedalling Wears operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Pedalling Wears is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to process your payments, fulfil your orders, remember your preferences, send account notifications, process purchases, returns and exchanges, arrange shipping, and create a customised shopping experience for you.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing communications by email, text message or postal mail, and to show you relevant online advertisements.
• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect or take action regarding possible fraudulent or illegal activity. If you register an account, you are responsible for keeping your credentials safe.
• Communicating with You. We use your personal information to provide customer support and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. Our partners will use your information in accordance with their own privacy notices.
• When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or acquisition, or to comply with applicable legal obligations, respond to subpoenas, or enforce our applicable terms of service.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you.

If you reside in the UK or European Economic Area, you may also have the right to object to or restrict our processing of personal information for certain purposes, and to withdraw consent where we rely on consent to process your data.

You may exercise any of these rights by contacting us using the details provided below, or by visiting the Shopify Privacy Portal for rights related to data processed by Shopify. We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the details provided below. Depending on where you live, you may have the right to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the responsible supervisory authorities here.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Cookies and Tracking Technologies

We use cookies and similar technologies to make the site work, understand how it is used, and — with your consent — to show relevant advertising. You can manage or withdraw your consent at any time using the Cookie Settings link in the footer or the button here.

The table below lists the categories of cookies we use and the third-party services that may set them.

Category	Purpose	Provider	Basis
Essential	Shopping cart, checkout session, security (CSRF)	Shopify Inc.	Strictly necessary — cannot be disabled
Analytics	Page views, traffic sources, site performance. IP addresses are anonymised.	Google LLC (Google Analytics 4)	Consent
Marketing	Advertising effectiveness on Facebook and Instagram	Meta Platforms Ireland Ltd.	Consent
Payments	Secure payment processing	Shopify Payments (powered by Stripe)	Strictly necessary for checkout
Email marketing	Order confirmation and marketing emails	To be confirmed — policy will be updated	Contractual / consent

You have the right to withdraw consent for non-essential cookies at any time. Withdrawing consent does not affect the lawfulness of processing before withdrawal. To change your preferences, use the Cookie Settings link.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please get in touch:

Pedalling Wears
Email: info@pedallingwears.com
53 Golden Miller Rd
Cheltenham, GL50 4RD
United Kingdom

For the purpose of applicable data protection laws, we are the data controller of your personal information.